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Writing about FLY(er)?

The facts, ready-to-use copy, approved images and a direct line to the founder, all in one place. Bookmark it: the version details update themselves whenever the app does.

Fact sheet

The fact sheet.

Everything you'd need to check, in one place. Version, size and requirements come live from the App Store.

Name
FLY(er), pronounced "flyer". Listed on the App Store as FLYer Social.
What it is
A free, live social network for artists, creators, brands and anyone with something to say.
Tagline
Where culture happens first.
Founder
Joseph Rochlin, known as Jöí Fabü.
Launched
September 30, 2026, on the App Store.
Latest version
FLY(er) 5.6, released October 20, 2026.
Platforms
iPhone and iPad (iOS 17.6 or later), Mac with Apple silicon, Apple Vision Pro, Android from the web, and any browser.
Price
Free. No ads. Optional in-app support purchases unlock nothing.
Category
Social Networking. Rated 16+.
App size
41.8 MB
Links
App Store: apps.apple.com/us/app/fly-er/id6815661911 · Website: whatisflyer.com · Web app: getflyer.app
Press contact
[email protected]
Copy

Ready-to-use copy.

Accurate descriptions in every length. Copy, paste, edit to fit.

One line25 words

FLY(er) is a free, live social network where the words do the work: no ads, no algorithm, and a verified seal that can't be bought.

Short55 words

FLY(er) is a free, live social network for artists, creators, brands and anyone with something to say. Posts are called flights, and they reach followers the moment they're posted, in order, with no ads and no algorithm. Verification can't be bought, and status is earned with points. FLY(er) is on iPhone, iPad, Mac and Android.

Standard128 words

FLY(er) is a free, live social network built around a simple idea: your timeline should be the people you chose, in the order they posted. Posts are called flights, the timeline is called the radar, and there are no ads and no algorithm deciding what you see.

The black-and-gold verified seal is reserved for real public figures and is never sold. Everyone else earns status with points, and 10,000 points unlocks perks like image flights and styled words. Every account includes a free link-in-bio page, and music fans get smart links, release countdowns and a monthly chart.

FLY(er) was designed and built by independent artist Jöí Fabü. It's free on the App Store for iPhone, iPad, Mac and Apple Vision Pro, and installs from the web on Android.

For social posts204 characters

FLY(er) is a live social network with no ads, no algorithm and a verified seal you can't buy. Posts are flights, your timeline is the radar, and it's free on iPhone, iPad, Mac and Android. whatisflyer.com

Long241 words

FLY(er) is a free, live social network for artists, creators, brands and anyone with something to say, with the tagline "Where culture happens first." Posts are called flights and the timeline is called the radar: flights arrive the moment they're posted, in order, with no ads and no algorithm.

FLY(er) treats status as something you earn. The black-and-gold verified seal goes to real public figures and isn't for sale. Members earn points for flights, replies, likes, shares and follows, and reaching 10,000 unlocks longer flights, styled words, image flights, premium avatars and animated profile scenes. The first 1,000 members carry a permanent Founding Flyer badge.

Profiles can be styled edge to edge, with photo backgrounds, a Top 8 and Highlights, and every account includes a free link-in-bio page with its own address. For music, FLY(er) offers smart links that open a song on every service, live release countdowns, and the FLY(er) Charts, which reset monthly so new music always has a shot at number one. There are also charters (public or private rooms), messages with voice notes, long-form articles, collab flights with clear #ad labels, and passkey sign-in.

FLY(er) launched on the App Store on September 30, 2026, and reached version 5.6 three weeks later. It was designed and built by independent artist Joseph Rochlin, known as Jöí Fabü. FLY(er) is free on iPhone, iPad, Mac and Apple Vision Pro, installs from the web on Android, and runs in any browser.

Ten things worth knowing

Key facts10 facts

Posts are called flights, and sharing one is a ReFlight. The timeline is called the radar.

The radar shows flights in the order they're posted. There are no ads and no algorithmic feed.

The black-and-gold verified seal is reserved for real public figures and can't be bought.

Members earn points for real activity; 10,000 points unlocks image flights, styled words and more.

The first 1,000 members receive a permanent Founding Flyer badge.

Every account includes a free link-in-bio page with its own getflyer.app address.

The FLY(er) Charts rank the smart links made each month, so new music always has a shot at number one.

FLY(er) 1.0 launched on the App Store on September 30, 2026, and version 5.6 followed on October 20.

An App Clip opens shared FLY(er) links natively in about a second, even without the app installed.

On Android, FLY(er) installs from the web and opens full screen like a native app.

Angles

Story ideas.

Six angles we think readers will care about, each with a headline to start from and the page with the background.

THE CHECKMARK YOU CAN'T BUYSTORY

A new social network brings back verification that means something

FLY(er) reserves its black-and-gold seal for real public figures and refuses to sell it, while everyone else earns status with points.

Background
ONE ARTIST, ONE NETWORKSTORY

The independent artist who built his own social network

Jöí Fabü designed and built FLY(er) himself, from the database to the App Store, and took it from version 1.0 to 5.6 in three weeks.

Background
THE TIMELINE, AS IT WASSTORY

No ads, no algorithm: the app betting on a timeline in order

FLY(er)'s radar shows flights in the order they're posted, from the people you follow, with nothing promoted above them.

Background
STATUS AS A GAMESTORY

Points, Founding Flyers and golden invites

Points for real activity, a 10,000-point unlock, permanent badges for the first 1,000 members and golden invite tickets.

Background
A CHART THAT RESETSSTORY

A monthly chart where new music always has a shot

The FLY(er) Charts count only smart links made that month, so older hits never hold the top spots.

Background
NO STORE? NO PROBLEMSTORY

A social app Android users install straight from the web

FLY(er) runs natively on Apple devices and installs from the browser on Android, with one account everywhere.

Background
Founder

The founder.

Joseph Rochlin, known as Jöí Fabü. Independent artist, sole builder of FLY(er). Photos and interviews on request.

Short bio

Joseph Rochlin, known as Jöí Fabü, is an independent recording artist and the founder of FLY(er), which he designed and built himself.

Long bio

Joseph Rochlin, known as Jöí Fabü, is an independent recording artist and the founder of FLY(er), the live social network where culture happens first. He designed and built FLY(er) himself, from its database to its iPhone, iPad and Mac app, and launched it on the App Store in September 2026.

He also makes a family of iPhone apps including REPLAY, GEEKED OUT and HUSH. As an artist, his music has been played on radio in more than 35 countries.

Quotes you can use

“A social network with no ads and no algorithm, where the words do the work.”
Jöí Fabü, founder of FLY(er) · On what FLY(er) is
“Where culture happens first.”
Jöí Fabü, founder of FLY(er) · FLY(er)'s tagline
“You already fly. A charter is not an upgrade, because there is nothing above where you are.”
Jöí Fabü, founder of FLY(er) · On charters, FLY(er)'s rooms
Latest

What's new.

The latest release, straight from the App Store, so this is always current.

FLY(er) 5.6October 20, 2026
FLY(er) 5.6. Share a link and FLY(er) opens, even without the app: profiles, flights, articles and golden invites. Notifications now show the flight's photo, and the bell on a profile tells you when they post.
See it on the App Store

Release history

  1. September 30, 2026FLY(er) 1.0

    FLY(er) arrives on the App Store for iPhone.

  2. October 2026FLY(er) 2.0

    FLY(er) Supply shop, Face ID sign-in, widgets, offline reading and Share to FLY(er).

  3. October 5, 2026FLY(er) 3.0

    A native engine, a native composer, Articles and an upgraded Messages.

  4. October 2026FLY(er) 3.1

    Interactive widgets and message notifications with the sender's photo.

  5. October 2026FLY(er) 4.0

    A true iPad version, Apple, Google and email sign-in, Live Activities, Highlights, alt text and Handoff.

  6. October 2026FLY(er) 5.0

    Native flight pages, press and hold, and native Settings, Notifications, Search and Messages.

  7. October 18, 2026FLY(er) 5.5

    Profiles rebuilt natively for iPhone and iPad.

  8. October 20, 2026FLY(er) 5.6

    An App Clip that opens shared links without the app, richer notifications and the bell.

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Media

Images and logos.

Approved, full-resolution and ready to publish. Agree to the brand terms once and every download unlocks, on this device, for good.

Download the press kit (ZIP, 17 MB)

Screenshots

A FLY(er) link-in-bio page, free with every account.
A FLY(er) link-in-bio page, free with every account.
PNG
Making a smart link, and The Drop, FLY(er)'s charter for new music.
Making a smart link, and The Drop, FLY(er)'s charter for new music.
PNG
The radar, FLY(er)'s live timeline, with Main radar and Following tabs.
The radar, FLY(er)'s live timeline, with Main radar and Following tabs.
PNG
A FLY(er) profile with the verified seal, a Founding Flyer badge and a release countdown.
A FLY(er) profile with the verified seal, a Founding Flyer badge and a release countdown.
PNG
A live release countdown with Remind me.
A live release countdown with Remind me.
PNG
The FLY(er) composer with a poll, and the article editor.
The FLY(er) composer with a poll, and the article editor.
PNG
FLY(er) Supply, the official shop inside the app.
FLY(er) Supply, the official shop inside the app.
PNG
The FLY(er) widget for the iPhone Home Screen.
The FLY(er) widget for the iPhone Home Screen.
PNG
The FLY(er) welcome screen: Where it happens first.
The FLY(er) welcome screen: Where it happens first.
PNG

Logos

App preview videos

App preview 1, 886 × 1920
App preview 2, 886 × 1920

Credit images as "Image: FLY(er)". Founder photos are available on request.

Brand

Brand terms.

Short and plain. The crown is the heart of FLY(er), so please keep it exactly as it is.

As provided, with clear space around it
Don't stretch or squash it
Don't rotate it
Don't change its colors
Don't add effects or outlines
+ YOUR LOGO
Don't combine it with other marks
Don't place it on busy or low-contrast backgrounds
Don't use blurry or low-resolution copies

The terms

  1. FLY(er)™, the FLY(er) name and the crown are trademarks of Joseph Rochlin.
  2. These assets are provided for editorial coverage of FLY(er): news, reviews, features, interviews and commentary.
  3. Use the logos exactly as provided. You may resize them proportionally. Don't alter, recolor, redraw, animate, crop, stretch or add effects to them.
  4. Don't combine the FLY(er) name or crown with other logos or names, or use them in a way that suggests FLY(er) sponsors, partners with or endorses you.
  5. Don't use the assets in advertising, merchandise, app icons, domain names, or as part of your own branding.
  6. Screenshots may be resized or cropped for layout, but not edited to change what they show.
  7. Credit images as "Image: FLY(er)" where your publication credits images.
  8. Permission to use these assets can be changed or withdrawn at any time. For any other use, ask first at [email protected].

By downloading, you agree to these terms. Last updated October 27, 2026.

Style

Style guide.

How to write about FLY(er) so it reads right to the people who use it.

The name

Write FLY(er), with "er" lowercase in brackets. Say "flyer". Where brackets can't be used, as in hashtags and web addresses, write FLYer. The App Store name is FLYer Social.

Posts and people

A post is a flight. Sharing one is a ReFlight, with a capital F. The timeline is the radar. A room is a charter. People on FLY(er) are Flyers.

Status

The verified badge is the seal. The first 1,000 members are Founding Flyers. Points unlock perks at 10,000.

Handles

FLY(er) shows handles in capitals, like @JOIFABU.

Linking

Link readers to the App Store at apps.apple.com/us/app/fly-er/id6815661911, or to whatisflyer.com for the explainer. For an App Store badge, use Apple's official one from Apple's marketing guidelines.

Positioning

FLY(er) is a social network for everyone, with artists, creators, brands and public figures at the center. It isn't a fan club or a music-only app.

FAQ

Press questions.

How should I write the name?

FLY(er), with the "er" in brackets, said "flyer". Where brackets can't be used, such as hashtags or URLs, write FLYer. The App Store lists the app as FLYer Social.

Can I interview the founder?

Yes. Email [email protected] with your publication, deadline and what you need, and we'll set it up.

Do I need a special account to review FLY(er)?

No. FLY(er) is free; download it and sign up like anyone else. If you need something specific for a review, ask us.

Can you share user numbers?

Ask us at the press address, and we'll share what we can for your story.

Can I use screenshots from my own phone?

Yes, of your own account. Please don't show other members' handles, messages or private details without their permission.

Is there a founder photo?

Founder photos are available on request at the press address.

Talk to us.

Interviews, quotes, details or a demo. Tell us your publication and deadline, and we'll get you what you need.

[email protected] · Subject: Press inquiry